• Repackage Purdey’s

    According to the brief, Purdey’s is less marketed and more about being discovered in local corner shops and supermarkets by its followers. It would therefore be interesting for an aspect of this to remain in the redesign.
    The concept combines the insights regarding health from natural sources over science, and the secretive nature of the brand.
    This targets on-the-go individuals, who seek a healthy lifestyle. These people base their decisions on word of mouth from their friends who will recommend products for them to try.
    It promotes curiosity and the sharing of ideas.
    This project was a group effort between myself and Abi Fox.